GRAPHIC DESIGN

Hardback book designed in the style of a scrapbooked journal. Produced solely for the on trade, the book catalogues the rise of the worlds most iconic vodka brand, as seen through the eyes of the bartenders who served it.

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The design of this book managed to both comply with and challenge strict brand guidelines - echoing the ethos of the spirit. Hand sketched endpapers and cameos further express the personal notebook look.

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Complete with classic cocktail recipes it represents an educational guide for a new generation of bartenders.