GRAPHIC DESIGN

Branding isn't just about your logo. Moreover, a strong brand is visible even without a logo.

 

This re-branding exercise was done for a local fabric shop when new owners took over. From the outset I was able to consider all aspects of the brand from graphics, through signage and it's online presence. As important as updating the physical shopfront was, coordinating the social media and online visibility of the brand are arguably more important these days.

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Whilst part of the Primary Logotype, the pinking shears device was developed to work as a stand alone graphic device along with further a monogram device that identifies that it's more than just fabric's that the shop supply.